Landing Page

A crypto project is the veneer that users see about it. Though the adage is a bit unfair, considering that project teams put a lot of effort into their products and rely on advanced technologies to develop cutting-edge services in the financial and other industries, the fact of the matter is that users are often obtuse. Judging a book by its cover is still highly relevant, not only in the publishing industry, but also on the crypto market, where hundreds of projects are vying for user attention.

In a very superficial world, where looks determine success, or the appearance of it, crypto projects must look at the examples of social media to realize that first impressions are the key. Much like in Instagram, where fake photos can make the impression of beauty, style, glamour or financial success, so too does a website make the first impression of a blockchain project.

This is where the landing page of a crypto project comes in as the determining factor in attracting users to the product or service offering, ensuring traffic and continue reading down to the essence of the product on offer.

What is a Landing Page?

A landing page is the first page of a website that hosts users the moment they are redirected to it from a direct search query or a link. A crypto landing page serves exactly the same purpose, ushering users to the first page describing the essence of the project and its product or service offering.


A crypto landing page has two main purposes that it has to fulfill as quickly and as efficiently as possible. The first purpose is to catch the attention of users and give them an instant, brisk and engaging overview of the project’s essence. The second and most important purpose of the crypto landing page is encouraging users to take action.